Who's not in favor of using less oil? From reducing dependence on the Middle East to oil spills that contaminate our environment to the price at the pump, there are many good reasons to want to make each barrel of oil go further, or to get away from petroleum altogether. Toyota and other automakers have been doing a lot of research into alternative ways of powering vehicles. The prevalence of hybrid technology is undeniable, and it's paved the way for battery-powered electric vehicles, and soon, hydrogen fuel cell-powered EVs like the Toyota Mirai.
Comparing Alternative Powertrains
The Prius family of Toyota products has some high-profile competition, yet Toyota leads the industry in alternative fuel-powered vehicle engineering. The upcoming Mirai will change the way we think about fuel, while offering the same convenience of fossil fuels - except there's no gasoline. Mirai runs on pure hydrogen, the most abundant element on Earth. Until then, Prius continues to push the boundaries, saving owners money at the pump while reducing our dependence on petroleum. However, not all hybrids are created equal.
Consumer reaction to marketing efforts by other manufacturers may fall into two categories. Some might think, "They're just like Prius, right?" Others will ask, "What the heck are they?" Either way, sales consultants should expect a lot of questions and be prepared to do a lot of educating customers on the advantages of owning a Prius vs. the competition.
I Want My MPG!
Gas prices show no sign of settling down. With gas prices that fluctuate seasonally, that volatility can make it difficult to budget for a driving vacation. Though prices seem to be beyond anyone's control, driving style does have some effect on fuel economy. Drivers who exercise reasonable driving habits tend to benefit the most from driving a hybrid, especially those who regularly commute long distances or drive in stop-and-go traffic.
- Highest EPA-rated fuel economy of any vehicle without a plug (Prius c)
- Motorweek, 2010 MotorWeek's Driver's Choice Award - Best Eco-Friendly
2015 IIHS Awards - Top Safety Picks
Toyota was a big winner when the Insurance Institute for Highway Safety recently announced its Top Safety Pick awards for 2015. Toyota models have long been recognized for their safety, and the 2015 Prius is no exception. The 2015 Toyota Prius and Prius V have both recently named as a "Top Safety Pick +" by the IIHS, the institute's highest honor.